How gentle whitening works

If you’re unhappy about the colour of your teeth, it’s now possible to reverse years of staining and enjoy the confidence of whiter, brighter, fresher-looking teeth.

But it’s really important to make sure you whiten your teeth in a safe way that doesn’t harm your teeth or your oral health.

The difference between teeth whitening and teeth bleaching

The first thing to understand is the difference between teeth whitening and teeth bleaching.

Teeth bleaching is usually carried out by a dentist – or under the supervision of a dentist – using bleach gels or products. Home bleaching kits are also available.

Bleaching uses a chemical process to make the teeth whiter than they ever have been previously.

Gentle, natural teeth whitening

At CURAPROX, we don’t believe in home bleaching products.

We believe teeth whitening should work towards restoring your teeth to their original whiteness… in the most gentle, natural, healthy way possible.

We like white teeth… but we LOVE healthy teeth. Whitening should never damage your gums or oral mucosa. Oral care should never be harsh or abrasive. You need to protect your teeth enamel. If it starts to erode, it can lead to sensitivity and pain.

Can toothpaste actually whiten teeth?

If you want whiter teeth, you no longer have to put yourself through expensive, potentially harsh and painful bleaching treatment.

There are many whitening toothpastes on the market. But not all whitening toothpastes were born equal. Some are more effective than others. Some are gentler than others.

And, unfortunately, some contain harsher ingredients than others – such as sodium metaphosphate, zirconium silicate and calcium pyrophosphate.


  • CURAPROX [BE YOU.] is the toothpaste for gentle everyday whitening – in six zesty flavours… Grapefruit + bergamot, peach + apricot, watermelon, gin tonic + persimmon, blackberry + liquorice, apple + aloe
  • With beautiful herbs and natural ingredients
  • It’s gentle whitening with glucose oxidase – a natural enzyme that reacts with the sugar in the mouth to create a low concentration of hydrogen peroxide in the saliva that i) whitens the teeth and ii) directly combats bacteria
  • The glucose oxidase additionally takes care of your tooth enamel and gums because it activates the natural lactoperoxidase system of the saliva, which also has an antibacterial – as well as an antiviral and antifungal – effect

Glucose oxidase sounds a bit scary. But it’s actually a natural enzyme that whitens your teeth gently – without bleaching agents – and takes care of your tooth enamel and gums at the same time. Magic.

100% natural ingredients ONLY. We hate SLS, Triclosan, bleaches and plastic microbeads.

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