Jeanne Lanvin created Lanvin Parfums in 1924. For her perfume was a vital part of her vision of fashion and life in general. It was a matter of style. She began her preparations well in advance, trying out some initial fragrances. No fewer than 14 fragrances had been launched by 1925. By World War II, Lanvin was already one of the world’s leading perfumers.
Today we have a whole range of fragrances from Lanvin, ranging from the classic Rumeur and of course the Arpege. As of late 2 new launches have landed on our market: Jeanne Lanvin My Sin and Modern Princess.
Jeanne Lanvin My Sin is a fragrance for an audacious woman, a tribute to the iconic perfumer and designer going beyond established codes: Pride and Provocative. The fragrance offers a variation based on notes of musk, borrowed from the Jeanne Lanvin original fragrance, with an outrageously fruity twist.
Through Modern Princess, Lanvin manifests the modern vision of a woman as a rebellious adventurer of free spirit: “Glamorous, untamed and fiercely sensual, she uses her own free will, playing with secrets and certainties. She has never been held prisoner of anything, nor of anyone. She creates her own destiny. Her freedom is precious.”