Man in Red, Ferrari’s latest fragrance, is a bold and intense scent that celebrates all that is thrilling about Ferrari. A fresh, intense and sensual fragrance. It captures the very essence of masculinity and embodies a new type of man, one who lives intensely. The new Ferrari man is a sensual, thrill-seeking and charismatic individual, who thrives on the rush of adrenaline. He is also a man of contrasts, underneath his athletic exterior lies a heart of gold. Always in the pursuit of ardent experiences, he lives life to the full. Man in Red is the perfect olfactory expression of this new man who lives intensely.