Rouge Pur Couture

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Description

Lipstick is the ultimate gesture of beauty. For YSL Beauty, this gesture began in 1978, with the birth of a defining era in lip colour, championed by Yves Saint Laurent who wanted to dress women’s lips in couture colours. It was then that the ROUGE PUR COUTURE legacy began; a wardrobe of iconic lipsticks able to deliver the promise of pure colour, draped elegantly onto the lips. The lipstick of heroines. A product so luxurious, so subversive, that it became the ultimate weapon for uncompromising seduction. Almost 40 years later, ROUGE PUR COUTURE remains the manifesto of an audacious, free-spirited femininity that breaks the rules to reinvent them.